Further update – it appears nothing could be done to save the store (or nothing was done perhaps). Today (21st December 2013) there was very little stock left in the shop, but there were lots of customers buying what little was left in the sale. Most of the stock will be sold at an auction in the store to be held on January 4th 2014. The store will close on Christmas Eve. It will be a sad loss for its loyal customers and for the town of Reading. It will be even harder now to find those hard to find things and to find somewhere that sells quality goods at realistic prices. Truly it is all very upsetting.
One positive thing is that Jacksons have sold their schoolwear business to Stevensons (who now have another shop in the Market Place), because Stevensons have a policy of “sourcing from UK manufacturers wherever possible” – http://stevensons.co.uk